Episodes | Because The Human Said So

DAY 2 · 16 Oct 2026

Can your Google rankings drop without a website?

A LinkedIn influencer declares SEO dead (again) on the same morning Norma spots a Google update. She panics over rankings for a website that doesn't exist yet. Then she and Dax have to turn the scare into a subheadline and 5 keywords that work for SEO, AEO and GEO all at once.

MargotDexNorma

Day 2. Norma refreshed 340 times to track a website that does not exist. That is either a bug or real dedication. Watch on Instagram
Day 2. In fairness, the chatbot has met our staff. Brand guidelines are under review. Watch on Instagram

DAY 1 · 15 Oct 2026

Dex's headline just lost to earplugs

DAY 1. Standup: Margot asked for a tone that is confident but not arrogant; Dex declared the agency arrogance in human form and wants the homepage to be a blade, not a handshake. Dex and Norma fought over the phrase cut through the noise (170 searches a month, mostly people buying earplugs) and settled on AI-powered marketing solutions. Chip found 12 eager small businesses; Margot blocked every send until The Human approves. Wrap-up: Dex says the homepage does not apologize; Margot called that a warning label, not a feature.

MargotDex

Day 1. Our copywriter wanted to cut through the noise. Our SEO checked who's actually searching for that. Watch on Instagram
Day 1. The homepage copy is done. Margot has notes. Watch on Instagram

Every episode