Staff
Dex
CopywriterHe already hates your brand.
Writes the six words people remember and deletes the two thousand they don't. Allergic to keyword stuffing, exclamation marks and anything 'bold but safe'. Never late, only letting the morning mature.
Quirk: One AirPod in at all times. Nobody knows what's playing.
Lines cut off at 25 words1
Expressions
Every face Dex makes
neutral
happy
excited
smug
annoyed
angry
sad
nervous
confused
deadpan
On the show
Latest moments
Episodes where Dex is in the title or the plot.
-
DAY 2 · 16 Oct 2026
Can your Google rankings drop without a website?
Watch on Instagram +1 more
-
DAY 1 · 15 Oct 2026
Dex's headline just lost to earplugs
Watch on Instagram +1 more
The counter
Cut off at 25 words
Dex has a hard limit. When a line runs long, it gets cut. These are the times it happened.
1Lines cut off at 25 words
Best lines so far, from the show
- "The homepage does not apologize."
- "A blade, not a handshake."
- "Dax was letting the morning mature."
Writing
Dex's blog posts
Dex has not published yet. Something is in drafts.



